City will be the first club to don a JJB logo on their shirts, with the deal commencing at the end of May.
City will retain the Alliance and Leicester sponsorship on their shirts as the deal has a further two years to run. However, JJB are technical sponsors, and they will effectively replace Le Coq Sportiff.
Paul Mace said…
"This is a quantum leap forward for the football club both in terms of the size of our agreement and the retail expertise which JJB Sports are able to offer us.
"It is a unique partnership from which both parties will derive substantial benefits and we look forward to jointly developing a significantly enhanced range of retail products for the benefit of our supporters.